http://www.ocr.org.uk/Data/publications/assessment_materials/AS_Level_Media_Studies_SAM_Unit_G322.pdf
Below is a copy of Level 3 and Level 4 of the Mark Schemes, for both questions. You should all be aiming for these grade bands!!
The purpose of these Units is to firstly assess candidates’ media textual analysis skills and their understanding of the concept of representation using a short unseen moving image extract secondly to assess candidates’ knowledge and knowledge of media institutions and their production processes, distribution strategies, use of technologies and related issues concerning audience reception and consumption of media texts.
Candidates will be assessed on their ability to understand how representations are constructed in a media text through the analysis of different technical areas. Assessment will take place across three criteria:
• Explanation/analysis/argument (20 marks)
• Use of examples (20 marks)
• Use of terminology (10 marks)
Section A: Textual Analysis and Representation (Unseen moving image extract)
Discuss the ways in which the extract constructs representations of gender using the following:
• Camera shots, angles, movement and composition
• Editing
• Sound
• Mise- en-scene
Level 3
Explanation/analysis/argument (12-15 marks)
• Shows proficient understanding of the task
• Proficient knowledge and understanding of the technical aspects used in the extract
• Proficient discussion of the extract’s representations, mostly linked to textual analysis
• Mostly relevant to set question
Use of examples (12-15 marks)
• Offers consistent textual evidence from the extract
• Offers a range of examples (at least three technical areas covered)
• Offers examples which are mostly relevant to the set question
Use of terminology (6-7 marks)
• Use of terminology is mostly accurate
Relatively straight forward ideas have been expressed with some clarity
and fluency. Arguments are generally relevant, though may stray from the
point of the question. There will be some errors of spelling, punctuation
and grammar, but these are unlikely to be intrusive or obscure meaning.
Level 4
Explanation/analysis/argument (16-20 marks)
• Shows excellent understanding of the task
• Excellent knowledge and understanding of the technical aspects used in the extract
• Excellent discussion of the extract’s representations, clearly linked to textual analysis
• Clearly relevant to set question
Use of examples (16-20 marks)
• Offers frequent textual analysis from the extract – award marks to reflect the range and appropriateness of examples
• Offers a full range of examples from each technical area
• Offers examples which are clearly relevant to the set question
Use of terminology (8-10 marks)
• Use of terminology is relevant and accurate
Complex issues have been expressed clearly and fluently using a style of
writing appropriate to the complex subject matter. Sentences and
paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.
Section B: Institutions and Audiences
Discuss the issues raised by institutions’ need to target specific audiences within a media industry which you have studied.
Candidates will be assessed on their ability to illustrate patterns of production, distribution, exchange and consumption through relevant case study examples and their own experiences.
Candidates may cover the following material in their responses to the question:
• Production practices which allow texts to be constructed for specific audiences
• Distribution and marketing strategies to raise audience awareness of specific products or types of products
• The use of new technology to facilitate more accurate targeting of specific audiences
• Audience strategies in facilitating or challenging institutional practices
Candidates should be given credit for their knowledge and understanding, illustrated through case study material, in any of these areas; there is no requirement that they should all be covered equally. Examiners should also be prepared to allow points, examples and arguments that have not been considered if they are relevant and justified.
Level 3
Explanation/analysis/argument (12-15 marks)
• Shows proficient understanding of the task
• Proficient knowledge and understanding of institutional/audience practices – factual knowledge is mostly accurate
• Some developed argument, supported by reference to case study material
• Mostly relevant to set question
Use of examples (12-15 marks)
• Offers consistent evidence from case study material
• Offers a range of examples from case study and own experience
• Offers examples which are mostly relevant to the set question
Use of terminology (6-7 marks)
• Use of terminology is mostly accurate
Relatively straight forward ideas have been expressed with some clarity
and fluency. Arguments are generally relevant, though may stray from the
point of the question. There will be some errors of spelling, punctuation
and grammar, but these are unlikely to be intrusive or obscure meaning .
Level 4
Explanation/analysis/argument (16-20 marks)
• Shows excellent understanding of the task
• Excellent knowledge and understanding of institutional/audience practices – factual knowledge is relevant and accurate
• A clear and developed argument, substantiated by detailed reference to case study material
• Clearly relevant to set question
Use of examples (16-20 marks)
• Offers frequent evidence from case study material – award marks to reflect the range and appropriateness of examples
• Offers a full range of examples from case study and own experience
• Offers examples which are clearly relevant to the set question
Use of terminology (8-10 marks)
• Use of terminology is relevant and accurate
Complex issues have been expressed clearly and fluently using a style of
writing appropriate to the complex subject matter. Sentences and
paragraphs, consistently relevant, have been well structured, using appropriate technical terminology. There may be few, if any, errors of spelling, punctuation and grammar.
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